Sanity Development Guide: cost, agency, scalability

Sanity is a headless CMS that stores your content as structured data and serves it to any website, app or tool through an API, which is why fast-moving marketing and engineering teams pick it over a traditional page-based CMS. If you are planning a Sanity project, three questions decide whether it succeeds: what it will really cost, which agency should build it, and whether the setup will still hold up when your content and traffic double. This guide answers all three in plain language. What is Sanity and why do teams choose it? Instead of locking content inside page templates, Sanity lets you model content the way your business thinks (products, authors, case studies, landing-page blocks) and reuse it everywhere. Teams usually choose it for four reasons: Fully customisable editing: Sanity Studio is an open-source React app, so developers shape the editor to match your workflow. Flexible querying: GROQ and GraphQL let front-ends ask for exactly the fields they need. Re...